Jesus' Place in Marketing Strategy
Menacherry, Cheriyan Jesus' Place in Marketing Strategy: Engaging the Words of Jesus, contains several topics in random order. "Jesus the Marketing Superstar" is the first topic. One in three people in the world is a follower of Jesus. Some 7Ps were applied by Jesus. Product, promotion, people, place and price: Jesus offered the product, the kingdom of God, to people at a very high price. Jesus knew the place where people were in need. The poor will not be on the ...